Protpack

Tel: 0161 976 2006

Case Study

Since its conception in 1998 Protpack quickly became one of the world’s leading packaging suppliers. They have already created a broad range of bespoke packaging solutions for a wide spectrum of industries including foil packaging that prevents moisture damage. Protpack’s protective packaging solutions have been used for all kinds of products including chemicals, foods, medicines and much more.

 Even though Protpack has enjoyed excellent success throughout the years in their industry, they did struggle to get their website noticed by leading search engines like Google and MSN. In order to rectify this problem Protpack approached Weblinx Ltd to see if we could help.

The first stage in helping Protpack achieve the prime positions they were after, was to have Weblinx account managers consult with Protpack so we could pinpoint the most powerful key phrases within their specific industry. This list was quickly comprised and confirmed by the client, which enabled us to start executing a number of the latest clever internet marketing and SEO techniques into their website in order to promote their chosen key phrases on the main search engines. The site‘s appearance and feel was completely unaffected by this work and the site soon started to be recognised by search engines the likes of Google and Yahoo. Some of the keywords we optimised the site for included:

Foil Bags                                        
Foil Liners                                      
Protective Packaging                     
Foil Packaging                                
Foil Pouches                                  

It was then a case of monitoring their key phrases and this was conducted through regular monthly reports which were sent to Protpack by their delegated Weblinx account manager. We used the information from these reports to take action on any key phrases that required attention and this was an ongoing process that continued throughout their contractual period. Our account managers were always on hand to help Protpack with any queries they had and they had complete peace of mind that they could contact us whenever necessary.